Home >> Search Engine Marketing 101
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). The following information below has a library of information to help educate and clarify what search engine marketing is and where it can be applied.
SEM Body of Knowledge |
Common SEO Misconceptions |
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Is your business
strategy taking maximum advantage of web technology to market
your products and services? In the age of virtual customers, our web marketing strategy gives you a measurable and definitive way to target your market and position your business so customers looking for what you have to offer can find you easily and become a valuable customer. To view this section click here |
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There are often many false,
misleading claims made about search engine optimization and the
power it can offer a web project.
In this section we will point out
and clarify these misconceptions in an effort to redirect our
audience to a better understanding. |
Web Strategy Videos |
Glossary of Terms |
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Within this section
you will find videos created by some of the world class experts
that make up the team at Web Traffic Consultants. Our videos touch on analysis of complex issues surrounding domaining, keyword discovery, search engine optimization and proper web development software. |
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From time to time many of our
clients have difficulty understanding some of the terminology
used in search engine optimization. To some it is like learning
another
language In this section we will assist you in understanding some of the terminology that the people in the search engine marketing field use on a daily basis. To view this section click here |
